The state of video 2024
At The Evergreen Agency, we specialise in growing home, garden, and lifestyle brands through paid media and creative services. As we dive into 2024, video marketing stands out as an essential tool for...
View ArticleBig changes are coming for home, garden and lifestyle brands
In today’s fast-paced digital world, the marketing landscape for home, garden, and lifestyle brands is undergoing significant transformations. As experts in the field, we’ve witnessed firsthand the...
View ArticleStop using your photographer to create video!
In today’s saturated marketing landscape, it’s becoming increasingly difficult for brands to cut through the noise and capture their audience’s attention. One common pitfall many companies face is...
View ArticleShould you be retargeting to your customers?
Have you ever felt like you’re shouting into the void with your digital advertising? You’re not alone! Many brands struggle to make the most of their ad spend, but there’s a powerful tool that’s often...
View ArticleThe importance of Meta Ads for home, garden, and lifestyle brands
Are you wondering just how crucial Meta ads are for your home, garden, or lifestyle brand? Well, grab a cup of tea (and a biscuit of course) and settle in because we’re about to reveal all. Meta ads...
View ArticlePaid Search Vs Paid Social
Paid search and paid social: two fantastic forms of advertising. But which one takes the crown? Which is the ultimate champion of your marketing budget? Grab a cuppa, because we’re about to dive into...
View ArticleDo Google Ads work for home, garden, and lifestyle brands?
Ah, the age-old question that keeps many a marketer up at night: Do Google Ads actually work? Well, grab your favourite mug, fill it with your beverage of choice, and let’s dive into this hot topic –...
View ArticleYou’re not using the best Google Ads metrics
Are you ready to dive into the exciting world of Google Ads metrics? Okay, maybe “exciting” is a stretch, but stick with us because we’re about to uncover some hidden treasures that could revolutionise...
View ArticleWe are going to OWN the home, garden, and lifestyle space
At The Evergreen Agency, we recently made a bold move that has transformed our business: we niched down. In this post, we’ll share our journey, the challenges we faced, and the early results of this...
View Article£1.5m UK gardening business wants to expand internationally
Today, our guest is Sean Lade. Sean runs a fantastic business specialising in water irrigation systems. Yes, that really is a thing! His business is doing amazingly well, but he does have some...
View Article£15m garden centre group is sitting on a gold mine!
Today our guest is Hannah Powell. Hannah is the communications and HR director at Perrywood Garden Centres down in Essex. It’s a fantastic business by all accounts, but she does have challenges,...
View Article£500k interiors brand struggling to grow online
Today our guest is Piers Dickinson. Piers runs a fantastic brand called Hyde & Hare. It’s a Scandinavian-led interior brand focused on natural fibres. They sell some beautiful products and have...
View Article5 ways to future-proof your digital strategy for home, garden and lifestyle...
In today’s rapidly evolving digital landscape, it’s crucial for home, garden, and lifestyle brands to think ahead and future-proof their digital strategies. Based on our experience working with...
View Article£6m premium bedroom retailer is over-reliant on paid media
Today, my guest is French Bedroom. They are a female-founded premium online bedroom retailer. I’m joined by not one, but two guests today. I’ve got Holly joining me and Moise. Holly’s the MD. Moise is...
View ArticleWe travelled across the country just to shake a hand!
At Evergreen, we believe in going the extra mile for our clients – both current and prospective. Recently, we embarked on a journey to Leeds to meet with a potential new client in the home improvement...
View ArticleClik here to view.
How garden centres can thrive in the digital landscape
In an increasingly digital world, many wonder if garden centres are struggling to keep up. As avid garden centre enthusiasts, we’ve noticed some key challenges and opportunities facing these beloved...
View Article£40k/month start-up home interiors brand needs a digital strategy
In a recent episode of Grow with Evergreen, we had the pleasure of speaking with Ashley, the founder of Aura Surfaces, a new business specialising in high-end surface coverings. Launched in February...
View ArticleHow to know if you’re wasting your Google Ads budget
Are you wasting your Google Ads budget? Here are some key signs to look out for. Google Ads can be a powerful tool for businesses to reach their target audience and drive conversions. However, it’s all...
View ArticleBehind the Scenes at Evergreen: A Day in the Life
Behind the Scenes at Evergreen: A Day in the Life At The Evergreen Agency, every day brings new challenges and opportunities and we like to offer our audience behind the scenes glimpses into our world...
View ArticlePaid Media & Marketing in the Home and Garden Sector [Free Download]
In an ever-evolving digital media landscape, paid media advertising is demanding a greater share of marketing budgets in the UK home and garden sector. With a low barrier to entry, paid media...
View Article