A day in the life: Evergreen’s groundhog day
This morning, we were at the Oxford train station so early that even Greggs hadn’t opened its doors. It’s moments like these that make you realise how far you’re willing to go for something you believe...
View Article10 Top tips for Black Friday
Black Friday has become more than just a day of deals, it’s a pivotal moment for businesses across various industries. If Black Friday is a crucial period for your business, then it’s time to start...
View Article£500k red light therapy company is struggling to grow
Today on the podcast, we’re diving into a unique business that’s all about red light therapy with Bryan the founder of Red Light Rising If you’re scratching your head wondering what that is, you’re not...
View ArticleIs Performance Max essential for your Google Ads campaigns?
In the ever-evolving world of digital marketing, Google’s Performance Max campaigns have become a hot topic. But are they truly essential for your business? Let’s dive into this question and explore...
View Article£60k/month steak stones business is struggling with Google Ads
For ecommerce businesses looking to scale, finding the right balance between organic search visibility and paid advertising is crucial. Here’s a brief overview of what we got into! Understanding your...
View ArticleDarren escapes from the office!
Darren, the head of creative at Evergreen, took a 4-hour drive to visit a client, Easy Garden Irrigation (EGI) in Pembrokeshire. His objectives for the visit were Build and maintain the client...
View ArticleShould your brand use product or lifestyle imagery in ads?
Should you be focused on product-centric or lifestyle-centric marketing in paid media ads? Product-focused approach Better for essential, everyday items people are familiar with Good for showcasing...
View Article£400k coffee brand in need of an ecommerce strategy
For an ecommerce business like this understanding which products to give the spotlight and refining your Google Ads is key. Here’s a brief overview of what we got into with Copper Coffee Roasters!...
View ArticleAre you getting what you deserve from your agency?
Here’s what we think you should be expecting from your marketing agency Proactive and reactive work Agencies should be both reactive to client requests and proactive in providing insights and...
View ArticleIndoor houseplant business has a store but no online presence
Aaron talked to Kate the owner of Fern and Ivy, an amazing houseplant store in the Cotswolds with barely any online presence! Here’s some of the key advice given to Kate to increase her online space...
View ArticleProspective clients, content reviews & coffee
It has been a busy year for us! We’ve created so much more content than we have ever done previously Here’s our recap of what we’ve done We launched three main content series Tea Talks: 15-20 minute...
View ArticleWhy creating CONTENT is crucial for your brand in 2024!
We see so many small businesses are wasting time creating content without a clear purpose or commercial intent. There’s a false belief that businesses must constantly produce content, leading to...
View Article£250k/Month Luxury Table Brand has HUGE aspirations
Aaron talked to Rick the the Director of sales and marketing for Abacus Tables, an incredible bespoke table company with big goals and marketing challenges! The Abacus Tables business model The company...
View ArticleHow to humanise your brand with video!
In today’s digital age, standing out from the crowd is more challenging than ever. Recently, our very own MD Aaron delivered an insightful talk on a strategy that’s been gaining significant traction:...
View ArticleHow small businesses should be spending their time!
As a small business owner, time is your most valuable asset. Yet, many entrepreneurs find themselves caught up in activities that yield little to no return on investment. We explored five common...
View Article£600k furniture brand is struggling post-Covid and needs help
Aaron sat down for our first in-person pod with Amy from Field and Hawken, an online retailer of home and garden furniture. Her business was booming in the pandemic but now needs serious marketing...
View ArticleTeaching 2000 experts how to humanise their brand! | BrightonSEO 2024
In the world of digital marketing, standing out from the crowd is more crucial than ever. Recently, our team at Evergreen had the opportunity to show off our approach to brand humanisation through...
View ArticleIs DATA really the enemy of CREATIVITY?
In the ever-evolving world of digital marketing, professionals often find themselves at a crossroads: should they let data drive their decisions, or should they trust their creative instincts? We...
View Article£250k Pottery brand needs real ad help!
We help a pottery brand with no ads! where should they start? Aaron spoke with Charlotte Manser, founder of Charlotte Manser Ceramics, about growing her pottery business. With current revenue around...
View ArticleSTOP Wasting Ad Budget This Holiday Season!
As brands prepare for the busy holiday season, many will significantly increase their advertising budgets. However, without proper strategy, this can lead to substantial waste. Here are five proven...
View Article