Choice Windows has grown to £1 million in turnover purely through recommendations and word-of-mouth.
Aaron talks to Lee, the owner, to find their marketing challenges and how they can take their business to the next level with strategic marketing improvements.
Current business overview:
- Founded in 1991, taken over by our guest, Lee, 8 years ago
- £1 million annual turnover
- 4 vans, 2 cars, 2 fitting teams
- Average 10-12 jobs per month
- Average customer value: £15,000
- Currently operating on 10-12 week lead times
Key business challenges:
- Lee is spending 80% time in the business and only 20% on growing his business
- No structured marketing strategy
- Limited digital presence
- Minimal brand visibility beyond word-of-mouth
- Need to transition from operational to strategic focus
Recommended marketing strategy:
Digital marketing foundation:
- Implement Google Ads for local targeting
- Start with £500-1000 monthly budget
- Focus on intent-based searches
- Use retargeting on social media
- Optimise website for local search
Traditional marketing tactics:
- Leaflet distribution through neighbouring houses to where they’re working is a cheap and easy way to gain leads
- Target specific neighbourhoods after installations
- Maintain presence in local village magazines
- Leverage existing customer base for referrals
Website optimisation tips:
- Include location information on every page
- Optimise page titles for local search
- Add service area information throughout content
- Implement Google Search Console
- Monitor analytics for performance
Business development recommendations:
- Create clear 5-year vision
- Work in 90-day growth cycles
- Hire office manager/PA to gain some more time to work on growing the company
- Delegate operational responsibilities
- Focus on strategic growth
The key for choice windows is combining targeted digital marketing with traditional methods while building a structure that allows the owner to focus on growth rather than operations.
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The post £1m Windows & Doors Company has Never Spent £1 on Ads appeared first on The Evergreen Agency.
