Aqua Warehouse’s evolution from traditional hot tub retailer to omnichannel success story is one of our favourites.
With a £5 million turnover and the largest showroom in southern England, their growth offers valuable insights into high-ticket retail marketing.
Business Overview:
- Premium hot tubs and swim spas
- Extensive showroom experience
- Average order value £7,000-10,000
- Full range of outdoor living products
- Both retail and distribution channels
The company’s unique approach combines traditional showroom excellence with modern digital marketing, creating a comprehensive customer journey that spans both online and offline touchpoints.
Marketing strategy:
- Localised Google Ads targeting
- Meta retargeting
- Personal brand video content
- Professional lifestyle photography
- TV advertising with geographic focus
Their showroom-first approach particularly showcases the business’s understanding of customer behavior. By creating an immersive experience, they’re enabling customers to make informed decisions about significant purchases.
Digital marketing focus areas:
- Implement strategic retargeting
- Create engaging video content
- Maintain brand visibility
- Track cross-channel performance
- Optimise geographic targeting
Growth strategy priorities: Brand awareness remains central to their expansion, particularly through personalised content featuring the owner. This approach builds trust and creates immediate rapport when customers visit the showroom.
Marketing success indicators:
- Increased showroom footfall
- Higher social media engagement
- Strong customer feedback
- Revenue growth
- Improved brand recognition
Moving forward:
The business continues to innovate while maintaining their core values:
- Expanding TV advertising reach
- Enhancing digital retargeting
- Maintaining personal touch
- Developing creative content
- Optimising multi-channel approach
Their success highlights how luxury retailers can effectively combine traditional sales approaches with modern marketing techniques, creating a robust foundation for sustainable growth.
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The post £5m Hot Tub Business has BIG Aspirations [Client] appeared first on The Evergreen Agency.