Originally sent out: 06/03/25
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When you combine online marketing and offline marketing, something magical happens.
In the words of one of our clients this week, you have a “Roaring success”.
Over the past couple of months, the Evergreen team has been working closely with one of our home furniture clients on a big clearance event.
At the start of the year, we visited Casa Bella to discuss their growth plans for 2025.
One of the things that came to light during our day together was that they were sitting on a lot of clearance, ex-display, and returned stock that was taking up valuable space in their warehouse.
We suggested putting on a clearance event both online and offline.
“What do you have in mind?” they asked…
Well…
If we turned your showroom into a ‘furniture outlet’ for a few days.
If we created some localised Meta Ad campaigns.
If we ran some localised Google Ad campaigns.
If we printed some signage for the front of your showroom.
If we leafleted the local towns and villages.
If we got a big balloon arch for outside.
If we updated the website with clearance messaging for a few days.
“If we did all that, I reckon we could shift a lot of that clearance stock”, I said.
We shared our trip to see them via Evergreen Uncut, so you can watch back how and where the idea was born.
Skip forward two months and lots of hard work later from both their team and ours.
The clearance event was a “roaring success”.
Suzanne the business owner sent the team and I an email on Monday this week after the event and commented it had been “very fruitful” and they’d seen “a massive improvement” in footfall to the store and in online trade.
I asked Suzanne if I could share her email with you and she agreed, so here it is:
I love this.A big team effort with everyone working for a common goal.
Leveraging both online and offline channels, that’s where the magic happens my friends.
I talk every week on the podcast about the power of paid media, but never in isolation.
To be successful these days you need an omni-channel marketing strategy.
Now, when I say that, it sounds a bit daunting doesn’t it? Omni-channel.
All that really means is to figure out how you can engage your customers both online and offline.
That’s what we’ve done for Casa Bella and it worked a treat.
So, if your sales aren’t where you need them to be maybe have a think about how you could combine online and offline channels to create your own “roaring success”.
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