In an increasingly digital world, it’s easy to forget the value of in-person meetings. Here’s why making the effort to meet clients face-to-face can transform business relationships and lead to better results.
The value of being there:
- See operations firsthand
- Meet the team in person
- Experience products and services directly
- Uncover opportunities that might be missed remotely
Take Evergreen’s visit to Cabella Furniture – a 3-hour journey that led to multiple discoveries and opportunities that wouldn’t have been possible through a video call.
Benefits beyond basic discovery:
The team went in planning to:
- Tour the warehouse and showroom
- Meet team members
- Learn about operations
- Gather information for campaigns
But they came away with:
- A new event concept for clearance stock
- Deeper understanding of brand story
- Content capture opportunities
- Multiple creative project alignments
Making the most of face-to-face time:
The visit allowed for:
- Multiple project kickoffs simultaneously
- Brand film footage capture
- Documentary content creation
- Team bonding
- Direct product experience
Key insights:
Physical presence matters:
- Seeing products in person
- Understanding space and scale
- Witnessing operations firsthand
- Feeling brand atmosphere
Spontaneous innovation:
- Ideas emerge naturally
- Solutions appear in context
- Team collaboration flows
- Opportunities become obvious
Even in our digital age, there’s no substitute for being there in person. The spontaneous conversations, environmental observations, and team dynamics create value that’s impossible to replicate remotely.
Remember: While digital tools make work easier, the most valuable insights often come from showing up in person.
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The post Brainstorming a Master Plan with a HUGE Furniture Brand appeared first on The Evergreen Agency.