From word of mouth to digital growth, Alice from Crittall Interiors could achieve her business goals with some bigger goals!
Starting and growing an interior design business presents unique challenges. Here’s how to take your business from word-of-mouth referrals to a structured marketing approach.
Current situation:
- Successful business built purely on referrals
- Projects ranging from 2 months to 3 years
- Small team using contractors
- No formal marketing strategy yet
Website optimisation priorities:
The first step is making simple but crucial website improvements:
- Shorten homepage hero image – too much scrolling required
- Make location and services clear on every page
- Optimise page titles for local search
- Make newsletter signup more prominent
- Add client testimonial videos
Building your network:
Key potential referral partners include:
- Architects
- Estate agents
- Joinery companies
- Contractors
- Trade professionals
Keep in touch through:
- Regular physical mailers
- LinkedIn connections
- In-person meetings
- Project updates
Digital marketing strategy:
Start small and focused:
- Begin with local Google Ads (£50-70 daily budget)
- Target specific radius around location
- Use retargeting to stay top of mind
- Create content that showcases your process
Content creation ideas:
- Document project transformations
- Create time-lapse videos of installations
- Share client testimonials
- Show behind-the-scenes of your work
- Create designer diaries for long-term projects
The key is making everything personal and authentic. Show the craftsmanship, creativity, and care that goes into each project.
Remember: Don’t try to do everything at once. Pick one or two initiatives, do them well, then build from there. Success in interior design marketing comes from showcasing your unique style and approach while staying consistently visible to your target market.c
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The post Interior Design Company Needs to Think Bigger appeared first on The Evergreen Agency.