Local businesses are seeing dramatic improvements in their Google Ads performance through proper location targeting. Here’s how to make these critical optimizations that many advertisers overlook.
Common Location Targeting Mistakes:
The biggest location targeting errors businesses make include:
- Running nationwide campaigns for local businesses
- Using Google’s “recommended” location options
- Not reviewing location settings across all campaigns
- Missing opportunities to optimize by radius
Essential Location Settings:
When setting up location targeting, focus on:
- Target specific service areas only
- Use the “in location” setting, not “interested in”
- Set up multiple radius targets around key locations
- Monitor performance by location
Smart Targeting Strategies:
Rather than casting a wide net, successful local advertisers:
- Create concentric radius targets (e.g., 5, 10, 20 miles)
- Track performance by distance from business
- Adjust bid modifications based on location performance
- Exclude underperforming areas
The results speak for themselves – businesses are seeing increased foot traffic and qualified leads while often spending less budget thanks to more precise targeting.
Making Data-Driven Decisions:
Monitor your location performance to:
- Identify high-performing areas
- Spot opportunities for expansion
- Align marketing with actual customer behavior
- Optimize budget allocation
Simple changes to location targeting can transform campaign performance. Start by checking your current settings and ensure you’re not wasting budget on irrelevant locations.
Remember: The goal isn’t to reach more people – it’s to reach the right people in the right places.
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The post Geo-Location Targeting Explained! appeared first on The Evergreen Agency.